Do not walk into a funding room knowing only your own organization.
You receive a Capital Intelligence Brief™ — what we know about the room you are walking into, the numbers that make your work understandable to it, and how to say it.
$175, paid once. This is the paid product page — if you are still working out what you need, start free at Start here. Every brief is reviewed by a person before it reaches you. If your question needs more than a brief we will say so and refund rather than sell you one.
Four things. In your own words.
- Who you are approaching, or that you do not know yet.
- What you are trying to get done.
- Where the work happens.
- What is actually happening — the part that does not fit in an application.
The Capital Intelligence Brief™
Roughly six to ten pages, depending on the question. Scope varies: we write the sections your question actually needs and leave out the ones it does not. We do not pad a brief to look thorough.
- Know the RoomWho decides, how the decision moves, and what this institution has actually funded.
- Numbers You Can UseEvidence about your place and your work, each with source, date, and geography.
- What the Numbers Mean TogetherThe pattern the separate figures make when they are read as one picture.
- What They May MisreadWhere this room is likely to read your organization wrong, and the measurable evidence that corrects it.
- Your PositionWhat you carry that this room cannot get anywhere else.
- The MatchWhere your work and this institution's stated purpose actually meet.
- How to Say ItThe language for this room, in your voice, not generic register.
- What to MeasureThe indicators worth tracking so the next ask is stronger than this one.
- Sources / What Needs VerificationEvery figure attributed. Everything still unverified named as unverified.
- Next MoveThe one thing to do next, and who does it.
We answer that with measurable evidence, not labels.
A room can misread a small budget as inexperience, a volunteer model as instability, or a community-rooted structure as informality. None of those are true by definition. We name the specific misread that is likely in this specific room, then put the evidence next to it — the record, the retention, the reach, the years, the partners, the money already moved.
Here's exactly how carefully we handle what you tell us, so that misread doesn't happen to you.
- Every number carries its source, its date or period, its geography, and what it does and does not establish.
- We separate verified fact, Community Intelligence — what your community already knows and tells you, even before it's written down anywhere — inference or hypothesis, what needs verification, and what is simply unknown.
- We do not infer motive. A funding pattern is described as a pattern, never converted into a claim about who an institution is.
- No match probability. No readiness percentage. No score that turns a history of exclusion into a reason to stop asking.
- Budget size, grassroots identity, community-rooted status, geography, and identity-based mission are not proxies for sophistication, and we do not treat them as such.
- Where race, class, gender, or geography is part of the evidence, we include it. We never assume a problem from identity alone.
A note on research, plainly: this product has no live external research integration, and we will not pretend otherwise. Your brief is built from the information you submit plus public-source research performed and reviewed by DSG. No autonomous system goes out and investigates on your behalf. Every source is named in the brief.
Know the Room™ · $175
What you leave with
One DSG-reviewed Capital Intelligence Brief™ on one funding question about one named institution or room.
Covers: One funding question about one named institution or room
The files you receive
- An accessible PDF brief, 6–10 pages
- Guaranteed sections: Know the Room · Your Position · Sources and Unknowns · Next Move
Format
Accessible PDF
Your work
- Name the institution or room
- State the one funding question
- Send what you already know, including the part that does not fit in an application
DSG's work
- Research from public sources and name every source and search date
- Write the brief and have a Capital Architect review it before it is sent
Timing
Within 7 business days of complete intake
Human-reviewed work begins when intake is complete, not when payment clears. If anything needed is missing, we ask for it and the clock starts when it arrives.
Check this schedule against your deadline before you pay. If your deadline does not fit, tell us first — we would rather turn the work down than miss it.
Corrections
One factual-correction request within 7 calendar days. A factual correction, not a strategic rewrite.
What this is not
- No introductions and no meetings arranged
- No promise of a grant, a hearing, or a reply
- Sections beyond the four guaranteed ones appear only when the evidence carries them
Money back
If your question needs more than a brief, we say so and refund the $175 in full rather than sell you one. Once a brief has been written and sent, the fee is not refundable; a factual correction is covered instead.
$175 buys one brief on one funding question about one named institution or room. A second room is a second brief. The four sections listed above are guaranteed; any section beyond them appears only where the evidence carries it, and a section we cannot evidence is left out and named as a gap rather than filled.
Optional: before you write your intake
Optional. Nothing here is scored, stored as identity data, or used to decide what you can buy. Skip it if it is not relevant to this piece of work.
Housing cost, caregiving, wage level, transport, immigration status, disability, and school stability rarely arrive one at a time. Naming them together explains why a single-issue program description understates the work.
A night shift worker, a person without a car, and a person without documents meet the same program differently. Those differences are design facts, not caveats.
A gap named plainly is stronger evidence than a total that quietly excludes people.
Shared outcomes show the size of the work. Disaggregated outcomes show whether it reached everyone it claims to reach. Only split a number when the counts are large enough to report without exposing individuals.
Small counts, immigration status, and safety-related detail can identify someone. If reporting it creates risk, do not report it — record the reason instead.
DSG does not ask you to collect identity data you do not already hold, and does not ask individuals for it here. If you cannot report a split safely, the honest answer is to say so.
What this is
Deena Strategic Group is an operating prototype for fair philanthropy: a working system, used by real organizations, that makes community-created value legible to capital and asks capital to widen what it can read as value.
Underneath the products sits a new SROI architecture — Social Return on Investment rebuilt so that community-created value counts, and so that no number is published as proof unless a person can show where it came from.
You are not behind. You are under-translated. The work of this system is translation and truth-keeping: say what the evidence carries, name what it does not, and never dress a gap as a finding.
Know the room. Know your numbers. Build the case.
Buy the brief and tell us who you are approaching. A person reads what you send and writes it.
Buy my brief — $175