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    The Store

    Find the problem
    that sounds like yours.

    Buy the thing you need now. Use it on its own, or use it as your first step into DSG.

    Every one of these ends with a finished thing in your hands. Not a template. Not a course. Not a plan for making a plan. Nothing here requires joining a Sprint or a Studio project — deeper help is a choice, not a condition.

    Start here
    Already have an opportunity

    Build My Capital™ — the working routes.

    Four working routes, from $350 to $750. Each card below carries its own price and what it finishes. There is no federal route, on purpose.

    How to choose

    Pick by the problem, not the price.

    The level comes after. If two sound like you, start with the one that is costing you money right now. Each one is a standalone purchase.

    “I do not want my proposal to get me sent to training when what I need is capital.”

    Get Me Ready to Pursue the Money™

    Result: We identify and fix the specific things making a capital decision-maker read your organization as not-yet-ready.

    Who it is for: Organizations that keep getting referred to readiness or capacity programs instead of funded.

    From $395, scopedFix what is holding it up

    “I did not grow up around money. Help me build legitimate access to larger giving.”

    Build My Larger-Giver Pipeline™

    Result: A researched pipeline of larger-giver prospects, connectors, and institutions — with the actual relationship routes to reach them.

    Who it is for: Founders with real community trust and no inherited access to wealth.

    From $795, scopedBuild the pipeline

    “My existing community trusts us, but they cannot finance the whole campaign.”

    Build My Giving Tuesday Capital Plan™

    Result: A campaign that converts the trust you already have into introductions, ambassadors, matches, recurring giving, and access beyond your current circle.

    Who it is for: Organizations whose donor list is loyal, generous, and too small.

    From $395, scopedBuild the campaign

    “Write this grant like I have a researcher, evaluator, financial analyst, strategist, and grants director working with me.”

    Build My Decision-Ready Grant™

    Result: A complete, evidence-bearing, properly costed grant package built to survive a real review.

    Who it is for: Anyone facing a deadline that matters with no team behind them.

    From $1,500, scopedBuild the grant

    “What are we already doing that another institution, customer, employer, or system might pay for?”

    Find the Revenue Already Inside My Mission™

    Result: A desk-screened set of mission-aligned revenue possibilities — including a straight recommendation against any the evidence does not support.

    Who it is for: Organizations too dependent on grants and unwilling to distort the mission to fix it.

    From $395, scopedFind the revenue

    “How can this community garden create revenue or attract capital without distorting its purpose?”

    Build My Garden Revenue Plan™

    Result: An economic and capital plan built for your actual garden, organization, geography, and market.

    Who it is for: Growers and land stewards being asked to justify the land in dollars.

    From $795, scopedBuild the plan

    “Help me design the program and show me who has a reason to pay for it.”

    Build My Food Pharmacy + Funding Plan™

    Result: Program architecture, evidence, health-system and public-health fit where supported, partners, funding routes, and an implementation plan — together.

    Who it is for: Food and health organizations sitting at the edge of the health-care dollar without a way in.

    “Our work creates more value than 'youth development.' Show me what is legitimately inside it.”

    Show Me Every Capital Story in My Youth Program™

    Result: A portfolio of defensible capital propositions already inside your program. We surface what the evidence carries, and tell you where it runs out.

    Who it is for: Youth organizations whose full value is not yet visible in how the program is financed.

    From $795, scopedFind the capital stories

    “Corporations say they support work like ours. Help me build something they actually have a reason to finance.”

    Build My Corporate Offer™

    Result: A corporate proposition tied to documented business, workforce, employee, community, or institutional value.

    Who it is for: Organizations tired of being a logo on a table tent.

    From $1,500, scopedBuild the offer

    “I do not understand DAFs and wealth philanthropy well enough to enter those rooms confidently.”

    Get Me Ready for Larger Gifts™

    Result: A larger-gift case, DAF readiness, legitimate wealth-access routes, meeting preparation, and stewardship architecture.

    Who it is for: Founders about to sit across from real money for the first time.

    From $2,500, scopedGet ready for the room
    Buy now

    Fixed price. No scoping call first.

    These are the DSG products you can pay for today at a published price. Everything else in the Store is scoped with a person before anything is charged.

    Know the Room™

    One DSG-reviewed Capital Intelligence Brief™ on the room you are walking into.

    Build My Capital™ — Foundation grant

    Self-directed

    You work the five stations. The system holds the structure and marks what is missing.

    Build My Capital™ — Foundation grant

    With DSG review

    The same build, then a Capital Architect reads it and returns corrections before you submit.

    Build My Capital™ — County or local government

    Self-directed

    You build it. We structure it and flag what the source does not state.

    Build My Capital™ — County or local government

    With DSG review

    A Capital Architect reviews the package against the local decision process.

    Build My Capital™ — State opportunity

    Hybrid — human review required

    Worked together end to end. Compliance interpretation and narrative alignment are reviewed by a Capital Architect.

    GivingTuesday Build Sprint™

    One organization, six weeks, virtual-first, leading into GivingTuesday.

    Grant Opportunity Scan™

    A researched set of specific opportunities worth your time, with what each one actually requires. Optional — buy it only if you do not already have an opportunity.

    Sustainability in a Box™

    Eight guided modules that end in a Sustainability Plan built from your real numbers.

    The Room — DSG Studio™

    Take one project to funding with a Capital Architect in the room.

    Scope and price are confirmed with a person before anything is charged.

    More ways to work with DSG

    Before you go

    Tell us who you are.

    Not ready to buy today? Get Capital Signal™, Field Notes, and occasional notes from DSG.

    No spam. Leave anytime.

    We use your details only to send DSG publications and to know who is in the room. No spam, no sharing. Leave anytime. Privacy.

    The levels

    Lower price means narrower scope, not lower rigor.

    • Show Me What to Do™A narrow, finished decision.From $395, scoped
    • Find Who Can Pay™Researched routes to capital.From $795, scoped
    • Build My Capital Case™A full, evidence-bearing case.From $1,500, scoped
    • Get Me Ready for the Room™Preparation for high-stakes capital.From $2,500, scoped
    • DSG Studio™Human Capital Architect engagement.By conversation

    Not sure which one?

    Start with Know the Room™. Tell us who you are approaching or what you are trying to get done, and we will tell you what the room needs to see.

    Where this sits

    What this is

    Deena Strategic Group is an operating prototype for fair philanthropy: a working system, used by real organizations, that makes community-created value legible to capital and asks capital to widen what it can read as value.

    Underneath the products sits a new SROI architecture — Social Return on Investment rebuilt so that community-created value counts, and so that no number is published as proof unless a person can show where it came from.

    You are not behind. You are under-translated. The work of this system is translation and truth-keeping: say what the evidence carries, name what it does not, and never dress a gap as a finding.

    If you are building the next generation of this work — an organization, a funder, a researcher, a builder — you are invited in. The architecture is meant to be used and argued with, not admired.

    Community Capital Architecture™. We work on the structure underneath the decision — with grassroots, small, identity-based, place-based and neighborhood organizations, and with Donor-Advised Fund (DAF) holders, venture capital moving into community health, and family and small foundations.

    Fredericka Wallace-Deena — Strategist. Community Capital Architect. Founder of Deena Strategic Group

    DSG publications

    Tell us who you are.

    Capital Signal™, Field Notes, and essays — intelligence on where capital moves and what it misses. We would like to know who is in the room.

    No spam. Leave anytime.

    We use your details only to send DSG publications and to know who is in the room. No spam, no sharing. Leave anytime. Privacy.

    Would rather talk than read? Say hello.

    © 2026 Deena Strategic Group™ · All rights reserved.Community Capital Architecture™ · The Underneath™ · Capital Legibility™ · Cultural Signal Extraction™Build 20261002-2050-2737633

    Talk it through with a person

    One question is enough. Tell us where you are, and a person reads it.