Skip to main content
    Build My Garden Revenue Plan™ · From $795, scoped

    The land is doing more than growing food. Let's price it.

    An economic and capital plan built for your actual garden, organization, geography, and market.

    Build the plan — from $795A Capital Architect scopes it with you and confirms the price before the work begins.
    The problem

    Community gardens can be funded like charity and evaluated like agriculture. A garden can do more than either frame captures.

    A garden in a place with no grocery store may be food-access infrastructure. A garden that employs teenagers may be workforce infrastructure. A garden holding a vacant lot is land strategy. A garden where elders teach is cultural continuity.

    Each of those has a different payer. It's easy to ask only one of them, and miss the rest.

    Who it is for
    • Growers and land stewards being asked to justify the land in dollars
    • Community gardens running on volunteer labor and small grants
    • Urban agriculture projects near a health system, school district, or developer
    • Organizations who own or control land and have never treated it as an asset
    What DSG will investigate
    • What your garden actually produces, beyond pounds of food
    • Who in your geography has a documented reason to finance any of it
    • What earned revenue appears realistic given your climate, land, labor, and market
    • What the land itself represents — ownership, lease, tenure, and what that enables
    • What is already being financed near you that the garden could legitimately be part of
    • What would distort the purpose, and should be declined

    Where the evidence does not support a conclusion, you get that too — named, not filled in.

    What you receive
    • A revenue and capital plan sized to the actual site
    • Earned-income routes worth pursuing, with pricing logic
    • Institutional and public funding routes near your work
    • What the land position enables or limits, stated plainly
    • An implementation sequence with what to do first
    • What not to do, and why
    Examples of findings

    Examples of the kinds of things that surface. Yours will be your own.

    • A garden producing below market-scale volume while serving as the only fresh-food point for surrounding blocks — an access argument stronger than the production argument being made
    • A youth work crew running each summer with no employment or workforce framing attached
    • A land tenure arrangement that would have to change before capital improvement could be financed
    Available levels
    • Find Who Can Pay™from $795The plan and the researched capital routes
    • Build My Capital Case™from $1,500The written case, financials, and materials
    • Get Me Ready for the Room™from $2,500Preparation for the city, health system, or funder

    Lower price means narrower scope, not lower rigor.

    Questions
    Our garden is small. Is it worth this?
    Size affects which routes are realistic, not whether the analysis is worth doing. Small sites can carry stronger access and land arguments than large ones.
    We do not want to become a farm business.
    A legitimate position, and the plan will respect it. Not every route is earned revenue.
    We do not own the land.
    That matters and the plan addresses it directly. Tenure shapes what can be financed, and it is better to know before you build.
    Exactly what this is, before you pay

    Build My Garden Revenue Plan™ · From $795, scoped

    What you leave with

    An economic and capital plan for one garden or land site: use, local market, partners and the capital routes that fit.

    Covers: One garden or land site, one geography

    The files you receive

    • Accessible PDF plan
    • Editable budget and use table
    • Capital routes with their conditions

    Format

    Accessible PDF plus editable tables

    Your work

    • Share land status, agreements, costs and current activity
    • Confirm what the community will and will not accept

    DSG's work

    • Work the land use, market and capital routes together
    • Name what depends on a decision you have not made yet

    Timing

    Within 15 business days of complete intake

    Human-reviewed work begins when intake is complete, not when payment clears. If anything needed is missing, we ask for it and the clock starts when it arrives.

    Check this schedule against your deadline before you pay. If your deadline does not fit, tell us first — we would rather turn the work down than miss it.

    Corrections

    One correction round within 7 calendar days

    What this is not

    • Desk-screened local market reading, not a commissioned market study
    • No land-use, zoning or legal opinion
    • No promise of revenue

    Money back

    Because this is human work performed to order, it is not refundable once the work has started. If you are unsure whether it fits, contact DSG before you pay and a person will tell you plainly.

    Where this goes next

    DSG mapped the capital routes around the garden. Several require financials and an evidence base you do not currently hold. Build My Capital Case™ builds them before you approach anyone.

    Not sure this is the one?

    Start with Know the Room™. Tell us who you are approaching or what you are trying to get done, and we will point you at the right work.

    Know the Room™ · $175

    The self-directed tools are finished work in their own right. Use one, keep the output, and stop there if that is what you needed.

    Community Capital Architecture™. We work on the structure underneath the decision — with grassroots, small, identity-based, place-based and neighborhood organizations, and with Donor-Advised Fund (DAF) holders, venture capital moving into community health, and family and small foundations.

    Fredericka Wallace-Deena — Strategist. Community Capital Architect. Founder of Deena Strategic Group

    DSG publications

    Tell us who you are.

    Capital Signal™, Field Notes, and essays — intelligence on where capital moves and what it misses. We would like to know who is in the room.

    No spam. Leave anytime.

    We use your details only to send DSG publications and to know who is in the room. No spam, no sharing. Leave anytime. Privacy.

    Would rather talk than read? Say hello.

    © 2026 Deena Strategic Group™ · All rights reserved.Community Capital Architecture™ · The Underneath™ · Capital Legibility™ · Cultural Signal Extraction™Build 20261002-2050-2737633

    Talk it through with a person

    One question is enough. Tell us where you are, and a person reads it.