Your community trusts you. They cannot finance you alone.
A campaign that converts the trust you already have into introductions, ambassadors, matches, recurring giving, and access beyond your current circle.
You run the campaign. The same people give. They give what they can, which is real and not enough, and next year you ask them again.
The limit isn't generosity. It's that the campaign is designed to collect from the circle instead of using the circle to widen itself.
Trust is the most valuable asset you have, and it's easy to spend it on a single transaction instead of using it to widen the circle.
- Organizations whose giving day produces the same result every year
- Groups with strong community loyalty and a small donor base
- Anyone whose supporters would do more than give if asked correctly
- Organizations running a campaign because it is the season, with no strategy underneath
- Which existing supporters can bring people rather than dollars
- What match, challenge, or leverage structure appears realistically available to you
- Which local businesses, employers, and institutions have a reason to attach to your campaign
- What converts a one-time giver into a recurring one in your community
- What to ask each segment for — because it is not all money
- What the campaign should build toward beyond the day itself
Where the evidence does not support a conclusion, you get that too — named, not filled in.
- A full campaign architecture with structure, sequence, and timing
- An ambassador plan: who to ask, what to ask them for, what to hand them
- The match and leverage strategy, with who to approach
- Recurring-giving conversion built in rather than bolted on
- Message language for each audience
- The follow-through plan for after the day, where much of the value lands
Examples of the kinds of things that surface. Yours will be your own.
- A long-time small donor who has quietly brought other households in — an ambassador nobody had named
- A local employer sponsoring an unrelated event, with a documented interest closer to the organization's work
- A campaign asking for one-time gifts from people who would have set up recurring giving had anyone offered
- Show Me What to Do™from $395The campaign architecture and plan
- Find Who Can Pay™from $795Research into match, employer, and institutional routes
- Build My Capital Case™from $1,500Written campaign materials and ambassador package
Lower price means narrower scope, not lower rigor.
- Is this only for Giving Tuesday?
- No. The structure works for any campaign moment — a giving day, an anniversary, a year-end push, a launch.
- We have run campaigns before. What is different?
- Campaigns can be designed just to collect. This one is designed to widen the circle while it collects.
- How far ahead do we need to start?
- Sooner is better, particularly for match and employer routes, which move slowly. The plan will tell you what is still achievable on your timeline.
Build My Giving Tuesday Capital Plan™ · From $395, scoped
What you leave with
A written campaign plan your team executes: sequence, ambassador and match structure, day-of roles and the follow-through after the day.
Covers: One organization, one GivingTuesday campaign
The files you receive
- Accessible PDF campaign plan
- Editable timeline and roles table
- Donation-page and message checklist you complete
Format
Accessible PDF plus editable timeline
Your work
- Write your own campaign copy and set up your own donation page
- Assign the roles and run the campaign
DSG's work
- Build the plan with you
- Review what you build once and correct it
Timing
Within 10 business days of complete intake, and only while the calendar still allows delivery
Human-reviewed work begins when intake is complete, not when payment clears. If anything needed is missing, we ask for it and the clock starts when it arrives.
Check this schedule against your deadline before you pay. If your deadline does not fit, tell us first — we would rather turn the work down than miss it.
Corrections
One correction round within 7 calendar days
What this is not
- The plan is written; the campaign labour and assets are yours
- DSG does not write your copy, run your accounts or send your emails at this level
- For DSG to produce the labour and the assets, that is bespoke production from $1,500, scoped separately
- The $200 supported build is a different thing: six weeks of live sessions while your team builds
Money back
Because this is human work performed to order, it is not refundable once the work has started. If you are unsure whether it fits, contact DSG before you pay and a person will tell you plainly.
DSG identified match and employer routes near your campaign. Confirming which are currently active and reachable is research work. Find Who Can Pay™ does that before you build the campaign around them.
Not sure this is the one?
Start with Know the Room™. Tell us who you are approaching or what you are trying to get done, and we will point you at the right work.
Know the Room™ · $175The self-directed tools are finished work in their own right. Use one, keep the output, and stop there if that is what you needed.