Skip to main content
    Find the Revenue Already Inside My Mission™ · From $395, scoped

    What are you already doing that someone would pay for?

    A desk-screened set of mission-aligned revenue possibilities — including a straight recommendation against any the evidence does not support.

    Find the revenue — from $395A Capital Architect scopes it with you and confirms the price before the work begins.
    The problem

    Grant dependence is exhausting, and it concentrates risk in one place. The advice that follows is sometimes “diversify,” which is not advice, it is a category.

    The real question is narrower: inside the work you already do, what has value to an institution, an employer, an agency, or a customer who currently gets it free?

    The answer can be several things. It is also sometimes nothing — and you deserve to be told that rather than sold an earned-income strategy that will drain the program.

    Who it is for
    • Organizations carrying too much risk in grant funding, unwilling to distort the mission to fix it
    • Groups already giving away something with real market or institutional value
    • Anyone told to “start a social enterprise” with no analysis underneath the suggestion
    • Boards asking for a sustainability plan that is more than a fundraising calendar
    What DSG will investigate
    • What you currently produce that has value to a paying party
    • Who that paying party might be — employer, agency, health system, school district, developer, another nonprofit
    • What that thing may be worth, and what it costs you to produce
    • Whether charging for it would compromise the mission or the trust
    • What would have to be built or proven before anyone would pay
    • Which possibilities to pursue, in what order, and which to leave alone

    Where the evidence does not support a conclusion, you get that too — named, not filled in.

    What you receive
    • A desk-screened set of revenue possibilities with the reasoning for each
    • The buyer for each, named by type and where possible by name
    • Realistic pricing logic and cost-to-produce
    • The mission risk on each, stated plainly
    • A recommendation against anything the evidence does not support
    • The sequence, and what to build first
    Examples of findings

    Examples of the kinds of things that surface. Yours will be your own.

    • Training delivered free to partner organizations for years, with a documented curriculum and demand — an existing product nobody had priced
    • Community trust functioning as market-research access that institutions pay for elsewhere
    • A facility sitting unused four days a week in a neighborhood with no affordable meeting space
    Available levels
    • Show Me What to Do™from $395The desk-screened possibilities and the recommendation
    • Find Who Can Pay™from $795Research into the actual buyers and market
    • Build My Capital Case™from $1,500The offer, pricing, and materials to sell it

    Lower price means narrower scope, not lower rigor.

    Questions
    Will this turn us into a business?
    No. It finds what already has value inside what you do. If pursuing it would compromise the work, we will tell you not to.
    What if there is nothing?
    Then that is the finding, and it is worth knowing. An organization that stops chasing an earned-income fantasy and concentrates on its real capital routes is better off.
    Do we need to be a 501(c)(3)?
    No. This works for fiscally sponsored projects and unincorporated groups, though structure affects what is available.
    Exactly what this is, before you pay

    Find the Revenue Already Inside My Mission™ · From $395, scoped

    What you leave with

    A desk-screened set of mission-aligned revenue possibilities, each with the reasoning, the conditions it depends on, and a straight recommendation against the ones the evidence does not support.

    Covers: One organization, one screening brief

    The files you receive

    • Accessible PDF screening record
    • Editable options table with conditions and next tests

    Format

    Accessible PDF plus editable table

    Your work

    • Share what you produce, who benefits, and your real costs
    • Run the market tests we name

    DSG's work

    • Screen each possibility against public evidence and your own numbers
    • Say plainly where the evidence runs out

    Timing

    Within 10 business days of complete intake

    Human-reviewed work begins when intake is complete, not when payment clears. If anything needed is missing, we ask for it and the clock starts when it arrives.

    Check this schedule against your deadline before you pay. If your deadline does not fit, tell us first — we would rather turn the work down than miss it.

    Corrections

    One factual-correction request within 7 calendar days

    What this is not

    • Desk-screened, not externally validated: no buyer, payer or market has confirmed demand
    • No revenue forecast and no promise of income
    • No legal, tax or unrelated-business-income opinion

    Money back

    Because this is human work performed to order, it is not refundable once the work has started. If you are unsure whether it fits, contact DSG before you pay and a person will tell you plainly.

    Where this goes next

    DSG identified viable revenue possibilities in your current work. Turning the strongest into something an institution can purchase requires an offer, pricing, and evidence. Build My Capital Case™ builds it.

    Not sure this is the one?

    Start with Know the Room™. Tell us who you are approaching or what you are trying to get done, and we will point you at the right work.

    Know the Room™ · $175

    The self-directed tools are finished work in their own right. Use one, keep the output, and stop there if that is what you needed.

    Community Capital Architecture™. We work on the structure underneath the decision — with grassroots, small, identity-based, place-based and neighborhood organizations, and with Donor-Advised Fund (DAF) holders, venture capital moving into community health, and family and small foundations.

    Fredericka Wallace-Deena — Strategist. Community Capital Architect. Founder of Deena Strategic Group

    DSG publications

    Tell us who you are.

    Capital Signal™, Field Notes, and essays — intelligence on where capital moves and what it misses. We would like to know who is in the room.

    No spam. Leave anytime.

    We use your details only to send DSG publications and to know who is in the room. No spam, no sharing. Leave anytime. Privacy.

    Would rather talk than read? Say hello.

    © 2026 Deena Strategic Group™ · All rights reserved.Community Capital Architecture™ · The Underneath™ · Capital Legibility™ · Cultural Signal Extraction™Build 20261002-2050-2737633

    Talk it through with a person

    One question is enough. Tell us where you are, and a person reads it.